I’ve been recommending social logins to my website clients, especially those looking at expanding either into community-oriented sites or ecommerce, for the last couple of years. My main reason for doing so was that I could tell it made signups easier for the end user. In addition, I knew of so many people that were frustrated with remembering their logins for different websites.
Social Logins = easier signup process = less frustration = less missed sales opportunities.
No brainer. Makes sense to me. But until now, I haven’t really had much data to back that up. Then I came across this infographic from Lanoba.com. While I can’t necessarily recommend their product, as I haven’t used it, the concept is sound. More importantly, this graphic breaks down what I’ve been sharing with people about social login for a long time.
Give people options during the signup process. Some will prefer to use their social logins. Those that don’t…won’t. Everybody wins. If you’re thinking of launching a website that requres logins by the user, use social logins. You’ll thank me later.